Tata Motors Bets Big on Multi-Powertrain Strategy to Outpace Industry Growth in FY27

A

Aastha Tyagi

Author

June 16, 2026 5 min read
 Tata Motors Bets Big on Multi-Powertrain Strategy to Outpace Industry Growth in FY27
Tata Motors plans industry-leading growth in FY27 through its multi-powertrain strategy, focusing on SUVs, EVs, CNG vehicles, and new product launches to expand market share.

Tata Motors, which has had a record growth in FY22 is on the cusp of another strong showing as the Indian auto leader consolidates its multi-powertrain ( petrol, diesel, CNG and electric) strategy across the entire vehicle portfolio. Tata Motors expects to outperform the passenger vehicle industry as a whole in FY27 based on its multi-pronged (pun intended) approach and fresh pipeline of launches. Current s (cut in a cut and paste job) indicates Tata Motors is optimistic in light of the global economic uncertainties and the shifting tastes of the consumer.

The company delivered strong FY26 results by selling in excess of 641,000 passenger vehicles, growth of close to 15% YoY. This was well ahead of overall PV industry growth rate of close to 8% and indicates the magnitude of market share the company was able to garner across segments.

 SUVs Continue to Drive Demand

Sport Utility Vehicles (SUVs) continue to be the largest contributing segment of the future growth of Tata Motors. Tata’s leading passenger vehicle models like the Nexon and Punch have had consistent top ranks among India s best-selling passenger cars. With over 50% of the total passenger car sales in India, auto companies regard the segment as the most important base of growth.

Innovation is expected to be the other key growth driver for Suzuki where new product launches and upgrades are expected to propel the automaker to captivate greater market share. According to industry analysts, the popularity of feature laden technology packed SUVs will gather momentum among customers benefiting automakers offering the same.

The Indian motor giant has already shown that it’s capable of picking up market shifts early and adapting accordingly, with its product range carrying significant significance to middle-class Indian buyers. Tata Motors looks set to focus heavily on SUVs for the near-term future.

 Multi-Powertrain Strategy Gains Momentum

A key part of Tata Motors’ future roadmap is its multi-powertrain strategy. The focus will not only be on electric mobility but also on investing in multiple fuel types (internal combustion, hybrid electric, plug-in hybrid electric and pure electric).

Currently, the strategy involves conventional vehicles with internal combustion engines (ICE), CNG cars, electric vehicles and upcoming flex-fuel vehicles. Tata Motors flagship strategy has this advantage of efficiently catering to changes in regulations, fuel prices and consumer demands.

Industry experts expect that adopters in India will be on a journey toward electric mobility at varying paces, driven by factors such as market, operating environment and income levels. Tata Motors has a mean to reach diverse spectrum of users with multiple powertrain choices, minimizing its risks.

 Electric Vehicle Leadership Remains a Priority

Within a balanced portfolio, Tata Motors remains the strongest player in India’s EV passenger vehicle manufacturing industry. Tata Motors sold over 92,OOO EVs in FY26, up strongly on PY and maintained a market dominat share.

The automaker has been, and remains, focused on accelerating EV adoption by tackling the issues of charging infrastructure, battery guarantee, and ownership cost. As a result of several launches planned in the coming years, the automaker will have released a significant number of electric vehicles in the market.

The launch of electric versions of the Sierra and Safari is also among the most awaited launches and could help enhance the company’s EV footprint in the years to come by attracting customers looking for SUV segments in the electric category.

Tata Motors feels that, over time, improvements in battery technology and economies of scale will help bring EVs to mass-market levels.

Strong Growth in the CNG Segment

Another prominent growth driver has been the CNG vehicle segment. With frequent launches, such as the formidably priced Rs6-lakh hatch-back and the comprehensive CNG fleet, Tata Motors sold close to 170,000 CNG vehicles in FY26, aided by its dual-cylinder technology.

As fuel prices stay on the minds of many consumers, CNG offers a more cost-effective solution. Analysts believe that CNG vehicles would be highly favored even in the years ahead, as demand for these vehicles is expected to stay firm in the urban and semi-urban areas, with stations popping up in more locations.

Tata Motors’ attempt to ramp up their CNG bus availability reflects a market-wide strategy to diversify revenue streams.

 Ambitious Market Share and Profitability Targets

The company has lofty targets in the near term. Tata Motors targets a 18-20% passenger vehicle market share and a double digit EBITDA margins, signposting the confidence of management in its product strategy and efficiencies.

We also are planning a substantial investment in passenger vehicles and electric mobility.

Working with JLR has been an additional focus of Tata’s growth strategy. By the use of common technology, shared plafform efficiencies and the benefit of global knowledge the company can improve its ability to compete throughout the world.

Outlook for FY27

Tata Motors remains bullish on India’s long-term prospects for the passenger vehicle market, even in the face of uncertain global economic conditions and geo-political risks. Intensions are high buoyed by rising income levels, improved outlook for SUVs, increasing focus on electric vehicles as well as supportive government policies.

The provision of a range of fuel options available for customers distinguishes this company from others in an increasingly competitive automobile sector. As tastes change, Tata Motors seems not to be unprepared for much change.

Given a healthy product pipeline, leading electric mobility offerings, increasing share in CNG segment and ongoing focus on SUVs, Tata Motors is targeting best-in-class growth in FY27 and to retain its position among India’s top 3 auto manufacturers.

In conclusion, as the Indian car market becomes more competitive Tata Motors has an opportunity to release its multi-powertrain strategy to differentiate itself and grow internationally

Share this article

A

Aastha Tyagi

Senior Editor at Business Hungama

Bringing you the latest news and insights from the world of business, technology, and beyond.