Oral-B introduces iO2 electric toothbrush in India Oral-B has launched a new electric toothbrush under its electric oral-care product line-up in India. The new offering is called the Oral-B iO2 and is a more affordable alternative to the rest of the company’s iO electric toothbrush range. The new electric toothbrush brings Oral-B’s magnetic-drive technology used in its iO category to an entry-level product, making it a more affordable option to consumers looking to switch to electric from a conventional toothbrush.
The Oral-B iO2 price in India starts at 2,449 for the single-head variant, which is its cheapest, and goes all the way up to 2,999 depending on the variant and the bundled accessories.
The new electric toothbrush is available for purchase through Flipkart exclusively in the country.
Oral-B iO2 price in India and availability
The newly launched Oral-B iO2 electric toothbrush is available with two variants and colour options. It is available in Night Black (comes with a travel case) and a lowermost price tag, and Calm Pink (no travel case). The new Oral-B product hit Flipkart’s platform on September 12.
Starting at 2,449, the new Oral-B iO2 is marketed as an entry-level product within its iO line-up of electric toothbrushes.
The launch comes amid rising attention and usage of electric toothbrushes among consumers looking for more consistent brushing patterns and multiple features in addition to manual brushing.
Oral-B iO2 features
The biggest pull of the new Oral-B iO2 electric toothbrush is its magnetic-drive technology that works using the iO technology by the company. The system generates micro-vibrations to support better cleaning and utilisation of the toothbrush, which has a round brush head that simulates the design of a dentist-recommended toothbrush.
It is designed to aid bristles reach out to individual teeth effectively during brushing. Oral-B claims that the new smart toothbrush can remove up to 100 per cent more plaque than a regular manual toothbrush. It features three modes of brushing and removes up to four times more plaque.3 cleaning modesBrushing modes are a key factor of the new Oral-B iO2 toothbrush.
The new offering comes with three modes of operation
The latter has been created to ensure a gentle brushing experience and is the default mode on the new electric toothbrush. Depending on user preferences, they can switch between modes. The availability of these three modes could make the new Toothbrush more attractive for first-time users of electric toothbrushes as they can take some time to get comfortable with powered brushing. Automatic pressure sensorTo ensure that users don’t brush too aggressively with the new Oral-B iO2, the company has included an automatic pressure sensor with the device.
The system senses when too much pressure is being applied and adjusts the movement accordingly.
Over-pressurising during brushing can be uncomfortable and harmful to gums, so the pressure-sensing functionality has been included in the new electric toothbrush to promote good brushing habits in users. This functionality also sets the new iO2 apart from basic electric toothbrushes that work on just brush power without any guidance. Two-minute timerWith a built-in two-minute timer, the new Oral-B iO2 smart toothbrush can help users create a more structured daily routine for their teeth and mouth.
It also features a quadpacer that divides the brushing routine into four quadrants to encourage users to spend around 30 seconds per quadrant. It is also claimed that this toothbrush can provide four weeks of battery life on a full charge, with a charging dock included. Additionally, the Night Black variant of the new Oral-B iO2 product package includes a travel case, the charging dock and the electric toothbrush body, while the Calm Pink variant does not include the travel case but includes all other items.
Should you consider the new Oral-B iO2?
Priced at 2,449 for the single-head variant, the new Oral-B product is placed well below many other models in the company’s iO range. Its combination of magnetic technology, three modes of brushing, automatic pressure sensor and a built-in timer makes it a relatively feature-rich option for anyone who might be looking to get started with electric toothbrushes without investing too much upfront. The product could be especially attractive to those who want to ease into powered brushing without spending too much. For those interested, the new Oral-B iO2 toothbrush can be purchased exclusively through Flipkart and is priced between 2,449 and 2,999 depending on the variant and accessories.
